While the discussion on proper direction and readability of the logotypes on the packaging is endless, I have recently seen several redesigns in which, for the sake of a more significant impact on the shelves, logos are turned vertically.
We did it ourselves on Utenos beer cans, and I have to say that supermarkets liked the vertical face even more!
At our agency, we are constantly trying to be at the forefront of the packaging and design-related industry. And the best way to sum up, what we find and what we care about is to write a newsletter, once in a month.
Milton Glaser, the author of I ♥️ NY logo and Brooklyn Brewery identity, passed away at the age of 91. His thoughts on the design discipline are timeless and will stay with us forever. Art is work, proclaimed the inscription on his office door in Manhattan, and I can’t agree more.