Taste and smell are two senses that yet can’t be properly replicated, e.g., in our computers. It’s a significant obstacle to the growth of some businesses online. After all, we want to smell the perfume and know the flavor. There are various scent re-creation gadgets for some time already, yet I see a taste synthesizer for the first time. I’m sure that someday the simulation of smell and taste will become an integrated part of the technology we use every day.
At our agency, we are constantly trying to be at the forefront of the packaging and design-related industry. And the best way to sum up, what we find and what we care about is to write a newsletter, once in a month.
Milton Glaser, the author of I ♥️ NY logo and Brooklyn Brewery identity, passed away at the age of 91. His thoughts on the design discipline are timeless and will stay with us forever. Art is work, proclaimed the inscription on his office door in Manhattan, and I can’t agree more.