Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
What an ice-cream and sneakers have in common? At first glance - nothing but the same customers. Ben & Jerry’s x Nike sneakers are only the newest example in a row of unexpected collabs that try to attract consumers’ attention. Fun fact: A year before, AriZona Iced Tea x Adidas released sneakers going on sale for a mere 99 cents (the actual price for a can of AriZona) and chaotic pop-up launch was shut down by NYPD.
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Be the first to comment Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
At our agency, we are constantly trying to be at the forefront of the packaging and design-related industry. And the best way to sum up, what we find and what we care about is to write a newsletter, once in a month.
étiq links 29
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 1 month ago
Milton Glaser, the author of I ♥️ NY logo and Brooklyn Brewery identity, passed away at the age of 91. His thoughts on the design discipline are timeless and will stay with us forever. Art is work, proclaimed the inscription on his office door in Manhattan, and I can’t agree more.
Milton Glaser, Master Designer of ‘I ♥ NY’ Logo, Is Dead at 91
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
As an artist in my soul, I admire that the term "looking good" is up for debate, while the anti-beauty movement is here to stay. I remember my studies and the concept of unreasonable beauty, brought to my mind by the most talented philosophy and art mentors. That's precisely what it is. Finally.
Experimental beauty
Marija MireckaitėPhotographer. Curious person.
I love this! Finally we're all focusing more on freedom and creativity in the beauty world rather than how to contour your nose for it to appear smaller haha! Interesting article:-)
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
Who told that cosmetics innovations and containers made from ocean plastic are possible somewhere else, but not in Lithuania? Brand new Kilig product has been included among the top innovations in the annual beauty industry report by Cosmoprof Worldwide Bologna! For the second year in a row. And the packaging is made from 50% of ocean waste plastic! The product created by BIOK Laboratorija and designed by étiquette.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
This year, we observe the continuity of global brand refreshments. Some ABC lessons are worth taking into account. Last year we saw Kellogg’s and Carlsberg, this year, Cadbury and Heinz have similarities in their quest to masterbrand their portfolio. Lessons:
A - the main focus is on the refinement of max 1-2 key visual assets.
B - in modern trade and e-commerce colors are becoming the most critical trap for buyers with falling attention. Brands are betting on the monumentality and shelf impact of large areas of color.
C - brand heritage / positioning is reflected through secondary rather than competing design details.
D - SKU peculiarities / tastes are revealed through moderately playful graphics or photos. Every detail helps to spread the positioning.
E - visual claiming diet enabled. The benefits of the brand or SKU are told in a more exciting way and shape.
Conclusion: the introduction of new products / lines is a critical driver of innovation in the short-term, but leads to the fragmentation of the masterbrand image. So after a long-term, comes the time for strategic reversal and refinement. I bet that we should expect the following actions from the Baltic FMCG leaders soon.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agencyabout 2 months ago
The pandemic disturbed many of our routine contexts, and some of the new habits are here to stay. People are seeking products that can protect them against germs and viruses. Whether its car’s air purifying system, self-cleaning water bottle or packaging. We could call it - safety first design trend.
Purified design
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
While the discussion on proper direction and readability of the logotypes on the packaging is endless, I have recently seen several redesigns in which, for the sake of a more significant impact on the shelves, logos are turned vertically.
We did it ourselves on Utenos beer cans, and I have to say that supermarkets liked the vertical face even more!
Turner Duckworth's New Hornitos Packaging Honors Tequila's Heritage
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Can’t decide which part of the case is more impressive: Nike’s statement or Adidas’s solidarity by retweeting the message:
“For once, just don’t do it. Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent. Don’t think you can’t be part of the change. Let’s all be part of the change.”
Nike Releases "Don't Do It" Video Denouncing Racism and Calling for Change
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
One step closer. Can’t wait to hold the one in my hands!
Green Fibre Bottle. One step closer
Edvardas KavarskasPartner @ Étiquette, a strategic packaging agency
My guess that we will have to wait at least 2-3 years because that’s still the prototype, and they need to test barrier technology on a large scale.
Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Billions of disposable and unrecyclable sachets in the food/beauty industry are a huge sustainability issue. But what if PAPER sachets could SHAPE the future? Two leading companies teamed-up to create Shaped Paper Pods. These pods can serve as packaging for not only for dry products but also for up to 100 ml of liquid and could be uniquely customized to your business needs.
Syntegon and BillerudKorsnäs launch joint system for shaped paper pods
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Taste and smell are two senses that yet can’t be properly replicated, e.g., in our computers. It’s a significant obstacle to the growth of some businesses online. After all, we want to smell the perfume and know the flavor. There are various scent re-creation gadgets for some time already, yet I see a taste synthesizer for the first time. I’m sure that someday the simulation of smell and taste will become an integrated part of the technology we use every day.
lickable 'taste gadget' can recreate any flavor without eating food
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
An exciting innovation by Carlsberg, a year ago has introduced in Western Europe (ah, as usual), finally in Lithuania! Snap Pack cuts plastic usage on multipacks by up to 76%. I can’t wait to check it out.
Snap Pack. An innovation to reduce plastic
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency2 months ago
Dieline, the most influential packaging design website, has announced awards winners. As a keen follower, I have one concern that the awards are shifting to very conceptual works selection rather than appreciating big brands and difficult FMCG tasks execution. Ok, with a few exceptions like Carlsberg or Kellogg’s.
The World's Best Packaging: Dieline Awards 2020 Winners Revealed
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
From the neurophysiological point of view - color is the most notable brands’ distinctive asset. Not a surprise that more and more brands desire to have their own. And Pantone Color Institute helps them to own it. Welcome the newest one - Heinz 57 Red.
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
Changes in design are only the consequence of changes in our social and cultural being. At the moment, brands start to rethink their racist clichés, e.g., mascots. Does Uncle Ben’s is in the row?
Land O'Lakes Removes Native American Mascot From Their Packaging
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Edvardas Kavarskas on At the forefront of designPartner @ Étiquette, a strategic packaging agency3 months ago
So hello, a new normal world where plexiglass will surround us almost everywhere. Sophisticated face masks, futuristic head shields, partition walls between airplane chairs, private lounge boxes on the beach, and suspended hoods at your favorite restaurant.
christophe gernigon's hanging shields imagine future of restaurant dining
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