What an ice-cream and sneakers have in common? At first glance - nothing but the same customers. Ben & Jerry’s x Nike sneakers are only the newest example in a row of unexpected collabs that try to attract consumers’ attention. Fun fact: A year before, AriZona Iced Tea x Adidas released sneakers going on sale for a mere 99 cents (the actual price for a can of AriZona) and chaotic pop-up launch was shut down by NYPD.
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At our agency, we are constantly trying to be at the forefront of the packaging and design-related industry. And the best way to sum up, what we find and what we care about is to write a newsletter, once in a month.
Milton Glaser, the author of I ♥️ NY logo and Brooklyn Brewery identity, passed away at the age of 91. His thoughts on the design discipline are timeless and will stay with us forever. Art is work, proclaimed the inscription on his office door in Manhattan, and I can’t agree more.