Ex long-term freelancer, ex unfinished PhD student, and almost ex design strategist. A true believer that being a designer is a lifestyle rather than a job. It’s a way to realise the world. Artists want their works to be found in museums while designers want theirs to be seen in stores.
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An exciting innovation by Carlsberg, a year ago has introduced in Western Europe (ah, as usual), finally in Lithuania! Snap Pack cuts plastic usage on multipacks by up to 76%. I can’t wait to check it out.
As an artist in my soul, I admire that the term "looking good" is up for debate, while the anti-beauty movement is here to stay. I remember my studies and the concept of unreasonable beauty, brought to my mind by the most talented philosophy and art mentors. That's precisely what it is. Finally.
What an ice-cream and sneakers have in common? At first glance - nothing but the same customers. Ben & Jerry’s x Nike sneakers are only the newest example in a row of unexpected collabs that try to attract consumers’ attention. Fun fact: A year before, AriZona Iced Tea x Adidas released sneakers going on sale for a mere 99 cents (the actual price for a can of AriZona) and chaotic pop-up launch was shut down by NYPD.
Taste and smell are two senses that yet can’t be properly replicated, e.g., in our computers. It’s a significant obstacle to the growth of some businesses online. After all, we want to smell the perfume and know the flavor. There are various scent re-creation gadgets for some time already, yet I see a taste synthesizer for the first time. I’m sure that someday the simulation of smell and taste will become an integrated part of the technology we use every day.
Billions of disposable and unrecyclable sachets in the food/beauty industry are a huge sustainability issue. But what if PAPER sachets could SHAPE the future? Two leading companies teamed-up to create Shaped Paper Pods. These pods can serve as packaging for not only for dry products but also for up to 100 ml of liquid and could be uniquely customized to your business needs.