The things we make when building products are never done. There’s always the next feature or pivot or bug or optimization. In this way, digital design is inherently ephemeral. Our work was never meant to exist forever, and honestly, it would be a shame if it did.
But, perhaps paradoxically, our work is enduring. It exists as part of a whole, and that whole is your product, your team, your company. You might not ship that thing you want to ship, but maybe someone will ship something better 2 years down the road. And maybe that thing wouldn’t be quite as good had it not been for your efforts.
Several tips 💡 on the application of Neuromarketing knowledge with a low budget
💬 Define your area of interest (UX design, packaging design) and the goals you are aiming for (increase attention? enhance emotion?)
🔎 By using chosen keywords research the scientific literature & follow the success cases
✂️ Critically evaluate collected insights & based on them create several prototypes/solutions
🕵️ Test, test, test. Choose low budget tools, such as computation neuroscience platforms e.g., Neurovision, do an A/B testing
A great opportunity to start learning UX on your own. University of Michigan is giving away 14 hour online course full of quality insights.
Here’s what you can learn:
- The skills needed for UX research and design - How UX researchers discover and assess user needs and assess possible designs - How to conduct a micro-usability test - How UX designers use sketching and prototyping to develop design concepts
- How to incorporate a user-centered focus into the design process - Key features of human behavior and describe their impact on the design of interactive systems - Techniques for critiquing and designing interactive systems based on human capabilities and behavior
So if you ever wondered where to start learning UX design, here’s an opportunity like no other.