Hello there! My name’s Dominyka and I am a human who prefers mornings over evenings, matcha latte over café latte, Vermeer over Rembrandt and LinkedIn over Facebook.
Below are some of the fields I engage in daily and I would love discussing with you, too.
We cannot love a logo, a jingle, or a piece of branded content. But we can love a person (Mark Schaefer, "Marketing Rebellion").
Each and every person has a personal brand. However, most of us lack time, skills, motivation or understanding about its benefits.
As a founder of personal branding consultancy "Persona Cognita" I help executives, entrepreneurs and other professionals to build and communicate their personal brands.
Even though LinkedIn was founded before Facebook, this social media platform is still a mystery to many.
With my knowledge in marketing and personal branding, I help professionals and corporations to make use of this platform when it comes to personal branding, content strategies and implementation.
MARKETING & EDUCATION
The field that has been my passion both from academic and business perspectives.
A couple of years ago I defended my doctoral dissertation that aimed to understand the impact of social media marketing on new firm performance.
Since 2015 I’ve been teaching marketing-related subjects such as Marketing Principles and Social Media Marketing at the leading business school in Lithuania, where I also led Marketing and Sales Department.
MY TOPICSTopic is a subject user would like to share its knowledge about.
Thank you for a great meet up.
Very clear and structured insights on personal branding. Actionable feedback on my LinkedIn profile. Dominyka’s expertise has obviously been build over several years immersed in the topic of personal branding.
Let's talkArrange a meeting with me or ask for insights on topics you are curious about
Get qoorioDiscover humans, learn & share your own knowledge
Even though we may find many executives on social media today, only a small fraction of them actually create content.
The others remain invisible, losing an opportunity to demonstrate their expertise and become known in their industry or to their target audience.
Some time ago I write an article on why and how executives should build their personal brands on social media.
Check it out below ⬇️
If I had to name one global brand that undoubtedly excels in marketing and communications, that would be Burger King.
Their campaigns in different parts of the world never stop amazing me.
Here’s a new one from Burger King Israel.
During this period of the year the brand knew it would find its target audience at the beach.
Thus, this is a special towel to help BK fans to navigate physical distancing and enjoy the beach like Kings (with burgers of course).
Credit: Down the Field Agency
Woke up still being tired and remembered one of those ads where no in-depth explanation is needed.
So simple, yet so straight to the point – McDonald's billboard ad addressing how to combat tiredness.
Have a productive day everyone!
Credit: McDonald’s (Germany) | Leo’s Thjnk Tank
Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
What are famous companies really about?
Swedish graphic designer Viktor Hertz started his project "Honest Logos" back in 2011.
Check out his version on the actual content and meaning of different companies.