Dominyka Venciūtė on MARKETINGPersonal Branding & LinkedIn Consultant | Marketer | EducatorSome time ago
Woke up still being tired and remembered one of those ads where no in-depth explanation is needed.
So simple, yet so straight to the point – McDonald's billboard ad addressing how to combat tiredness.
Have a productive day everyone!
Credit: McDonald’s (Germany) | Leo’s Thjnk Tank
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Dominyka Venciūtė on MARKETINGPersonal Branding & LinkedIn Consultant | Marketer | EducatorSome time ago
Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
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People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
From The Apple Marketing Philosophy
by Mike Markkula, 1977
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