Hello there! My name’s Dominyka and I am a human who prefers mornings over evenings, matcha latte over café latte, Vermeer over Rembrandt and LinkedIn over Facebook.
Below are some of the fields I engage in daily and I would love discussing with you, too.
We cannot love a logo, a jingle, or a piece of branded content. But we can love a person (Mark Schaefer, "Marketing Rebellion").
Each and every person has a personal brand. However, most of us lack time, skills, motivation or understanding about its benefits.
As a founder of personal branding consultancy "Persona Cognita" I help executives, entrepreneurs and other professionals to build and communicate their personal brands.
Even though LinkedIn was founded before Facebook, this social media platform is still a mystery to many.
With my knowledge in marketing and personal branding, I help professionals and corporations to make use of this platform when it comes to personal branding, content strategies and implementation.
MARKETING & EDUCATION
The field that has been my passion both from academic and business perspectives.
A couple of years ago I defended my doctoral dissertation that aimed to understand the impact of social media marketing on new firm performance.
Since 2015 I’ve been teaching marketing-related subjects such as Marketing Principles and Social Media Marketing at the leading business school in Lithuania, where I also led Marketing and Sales Department.
Thank you for a great meet up.
Very clear and structured insights on personal branding. Actionable feedback on my LinkedIn profile. Dominyka’s expertise has obviously been build over several years immersed in the topic of personal branding.