I’m an enthusiastic and curious mind, specializing in Neuromarketing & Behavioral Sciences. For the past 10 years I lived in Copenhagen, a year I’ve spent in LA, where I did my PhD with leading researchers from Decision Neuroscience, Habit building & Neuromarketing domains. For the past year I’ve spent in LT working in public sector on digital transformation strategy for the region of Panevėžys & PolicyLAB at the Government Strategic Analysis Center.
MY TOPICSTopic is a subject user would like to share its knowledge about.
KISS -an acronym for "keep it simple, stupid"- is a genius design principle born in 1960 in the U.S. Navy. The KISS principle states that most systems work best if they are kept simple. Based on brain science, this is a key principle to be applied in uncertain situations. So how could you use it?
🧠 our brain loves visuals
🎢 we notice sexual cues, natural landscapes, faces and directions of faces automatically
🦩our brain loves rationale for intended behavioral action
👚👔👗we love to chunck information
👩👩👦👦 we act on social commitment
Several tips 💡 on the application of Neuromarketing knowledge with a low budget
💬 Define your area of interest (UX design, packaging design) and the goals you are aiming for (increase attention? enhance emotion?)
🔎 By using chosen keywords research the scientific literature & follow the success cases
✂️ Critically evaluate collected insights & based on them create several prototypes/solutions
🕵️ Test, test, test. Choose low budget tools, such as computation neuroscience platforms e.g., Neurovision, do an A/B testing
Did you know that It used to take 1,5 hours to set up the electroencephalograph and today it takes only 10 min? EEG was used to foresee & study epilepsy as it tracks the electrical activity in our brain and transforms it into the different brainwaves reflecting our states. Today portable EEG provides a possibility to study human behavior outside the lab to better understand consumers, design solutions, ercognimics or architecture impact!
Speculative design is an incredible field aimed at starting the discussion about big societal issues by using collective imagination & fiction. This type of design is used to help to facilitate co-creative processes and foster innovation. If u want to know more about how speculative future scenarios can be used in business or policy-making settings, I strongly suggest to watch the following video
Behavioral science shows that 43% of our everyday behavior is driven by habits that are defined as purely automatic decisions or responses. Why does that matter? If brands want to take the brain monopoly as known brands such as Apple, Facebook etc. DO, instead of bombarding customers with a large amount of persuasive messages they rather should focus on building habit-building products or incorporating their products into the already existing consumer habits.