Behavioral science shows that 43% of our everyday behavior is driven by habits that are defined as purely automatic decisions or responses. Why does that matter? If brands want to take the brain monopoly as known brands such as Apple, Facebook etc. DO, instead of bombarding customers with a large amount of persuasive messages they rather should focus on building habit-building products or incorporating their products into the already existing consumer habits.
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Several tips 💡 on the application of Neuromarketing knowledge with a low budget
💬 Define your area of interest (UX design, packaging design) and the goals you are aiming for (increase attention? enhance emotion?)
🔎 By using chosen keywords research the scientific literature & follow the success cases
✂️ Critically evaluate collected insights & based on them create several prototypes/solutions
🕵️ Test, test, test. Choose low budget tools, such as computation neuroscience platforms e.g., Neurovision, do an A/B testing
KISS -an acronym for "keep it simple, stupid"- is a genius design principle born in 1960 in the U.S. Navy. The KISS principle states that most systems work best if they are kept simple. Based on brain science, this is a key principle to be applied in uncertain situations. So how could you use it?
🧠 our brain loves visuals
🎢 we notice sexual cues, natural landscapes, faces and directions of faces automatically
🦩our brain loves rationale for intended behavioral action
👚👔👗we love to chunck information
👩👩👦👦 we act on social commitment