Fernando PuenteRun of the mill learnerSome time ago
Do you think design thinking can actually solve issues? Design thinking creates an environment where ideas flow organically without the constraint of hierarchy or negative criticism. But is this really a better way to innovate? In other words should we listen to people who we think know more?

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Fernando PuenteRun of the mill learner
I think you are right, but the idea wouldn't be to teach innovation but to create an avenue where innovation can happen more frequently. I think you could teach that system. The question would be on the efficiency of the system itself 馃
6 months ago
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Andreea DudauENFP entrepreneur
I believe the mind is such a complex system, it doesn鈥檛 always follow simple frameworks. To me innovation is more about connecting the dots between awareness, action, experience and knowledge and it is only possible after a long period of self-reflection.
6 months ago
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Andreea DudauENFP entrepreneur
Still I think this could be useful for more organise individuals馃挭馃徏
6 months ago
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Agnes LiEdtech startup co-founder
yea, if innovation follows a framework, is it even innovation? Innovation comes from ideas that comes to your mind, and you can't use frameworks to make it happen. You could use frameworks to help you evaluate whether the idea works later.
6 months ago
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Fernando PuenteRun of the mill learner
Agnes li , Andreea dudau. I guess you both refer to a more individual aspect of innovation which I agree is very complex and requires awareness and experience. Maybe to me, innovation relates more to problem solving and optimization of systems. For this, it is not necessarily the individual but a group that manages to solve the issue and the framework helps you expedite the process
6 months ago
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Fernando PuenteRun of the mill learner
6 months ago
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Fernando PuenteRun of the mill learner
The question to me was more about the lack of hierarchy that is presented in design thinking
6 months ago
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Fernando PuenteRun of the mill learner
Can this clash of ideas and free flow of information expedite or slow innovation ? I guess it all depends on the people
6 months ago
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Andrew Lim Mao TungWindows System Admin with a passion to motivate and likes Technology.
Easy said, then done, other departments only thinks of themself, when we asked for Support. Older generation, hard to accept changes. Need to plan for budget, already comfortable of the old routine. Under paid, over work, not enough resources and manpower to carry out new activities.
6 months ago
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Fernando PuenteRun of the mill learner
I agree, specially the bigger the challenge is (and thus the team required) the harder it is to have all the moving parts moving efficiently
6 months ago
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Manpreet Kaur on What is the Advertising industry really about?Ad maker and a pretty good listenerSome time ago
What is your main learning from previous experiences in ad industry on how to select which idea is the best and should be executed?
Asked by Ronaldas Buo啪is
Hi Ronaldas, Thank you for reaching out. The first criteria would be what is the problem you're trying to solve. Is it creating awareness for a new product that nobody knows of? Is it increasing sales? First, identify what is the objective / problem. Then evaluate all ideas you think of if its addressing the problem. Some ideas may be nice to do but it doesn't address the problem so put them aside. A good idea is often single minded based on insights and understanding you have of your business and who you are targeting. Why would this appeal to them? What would make them listen to you. One thought that you want people to focus on that is the core of your business. The creative execution would be based on that single minded thought Also look at who your target audience is. Would this idea appeal to them? Would they respond in the manner you want them to? Where would you reach out to them? If your audience is someone who is in their 50s, why would you do a tiktok campaign? You would reach out to them on FB instead. Time and cost is of course another factor. Can your idea be executed within the timeframe you're looking at and within the budget you have? Any regulatory issues / permissions required? That will delay the launch date. Hope this helps :)

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Ronaldas Buo啪isCinematography, tech and boats
Thank you!
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Manpreet Kaur on What is the Advertising industry really about?Ad maker and a pretty good listenerSome time ago
Why did I join the Advertising industry? Hmm, to most people when you mention the word "Advertising", you get two types of response. The older generation, such as your parents, your uncles and aunties would go "Oh, Advertising. What do you do actually?" They would rather you become a doctor, lawyer or engineer. Then there's the other group of people who go "Wow, that's so cool! You get to create cool advertisements. It must be fun!" I was a part of the second group of people, in terms of my expectations when I was new to the industry. Only to realise, its not a business of creating something cool cause we can but its a business of solving problems. Solving real business problems. And majority of the times, problems my clients face does not require a cool ad as they are not mainly launching a new product like a new beer flavour / the new iPhone100 but rather how can we encourage parents to vaccinate their children against influenza. I personally enjoy working on brands most people see as "boring" such as pharmaceutical and healthcare and banking because these guys sell you a service and knowledge of their products that actually benefit you and your loved ones but you would prefer not to hear from them unless and until you need them. And that's the beauty of advertising to me. Making you see that some brands have a valuable POV that needs to reach its intended audience and I can help make their brand matter.
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