This will kill you as a writer
Have you ever had thoughts like:
I need to write like this, because this is what people want to read?
BUT the truth of the matter is this...
You will only ever find out what YOUR VOICE as a writer really is...
Once you stop looking to PLEASE every reader.
What is your main learning from previous experiences in ad industry on how to select which idea is the best and should be executed?
Asked by Ronaldas Buožis
Thank you for reaching out. The first criteria would be what is the problem you're trying to solve. Is it creating awareness for a new product that nobody knows of? Is it increasing sales? First, identify what is the objective / problem. Then evaluate all ideas you think of if its addressing the problem. Some ideas may be nice to do but it doesn't address the problem so put them aside.
A good idea is often single minded based on insights and understanding you have of your business and who you are targeting. Why would this appeal to them? What would make them listen to you. One thought that you want people to focus on that is the core of your business. The creative execution would be based on that single minded thought
Also look at who your target audience is. Would this idea appeal to them? Would they respond in the manner you want them to? Where would you reach out to them? If your audience is someone who is in their 50s, why would you do a tiktok campaign? You would reach out to them on FB instead.
Time and cost is of course another factor. Can your idea be executed within the timeframe you're looking at and within the budget you have? Any regulatory issues / permissions required? That will delay the launch date.
Hope this helps :)
Why did I join the Advertising industry?
Hmm, to most people when you mention the word "Advertising", you get two types of response. The older generation, such as your parents, your uncles and aunties would go "Oh, Advertising. What do you do actually?" They would rather you become a doctor, lawyer or engineer. Then there's the other group of people who go "Wow, that's so cool! You get to create cool advertisements. It must be fun!"
I was a part of the second group of people, in terms of my expectations when I was new to the industry. Only to realise, its not a business of creating something cool cause we can but its a business of solving problems. Solving real business problems. And majority of the times, problems my clients face does not require a cool ad as they are not mainly launching a new product like a new beer flavour / the new iPhone100 but rather how can we encourage parents to vaccinate their children against influenza.
I personally enjoy working on brands most people see as "boring" such as pharmaceutical and healthcare and banking because these guys sell you a service and knowledge of their products that actually benefit you and your loved ones but you would prefer not to hear from them unless and until you need them.
And that's the beauty of advertising to me. Making you see that some brands have a valuable POV that needs to reach its intended audience and I can help make their brand matter.
I have been in programming since 1990. There was a period when I didn’t program anything for a few years, but I still kept a “hand on pulse” and observe what was going on in the world. At that time, the inscription "4th Industrial Revolution" came to my attention, which intrigued me and became an object of observation. I have been following the events of the 4th Industrial Revolution for many years and the further I go, the more fascinated I am by what awaits us in the near future, and a lot of things are happening right now. I wrote a little bit about it in my previous post. Today, I want to share my vision of what corporate accounting might look like in the near future.
The three areas of the 4th Industrial Revolution will, in my view, completely change accounting as we see it today:
2. Artificial Intelligence (AI) and Machine Learning (ML)
3. Internet of Things (IoT)
In today’s post, I’ll touch on Blockchain’s influence, and next week I’ll talk about AI, ML and IoT.
Many people, and maybe even the vast majority, think of Blockchain, it’s Bitcoin, or some sort of crypto currency. No. Blockchain is a technology, and crypto currency is a product created with the help of that technology.
This technology is revolutionizing data storage by eliminating third parties such as notaries, brokers and so on. Certain countries use it to sign cadastral contracts (avoiding notaries). Many companies use this technology to transfer batch data for products such as coffee (eliminating brokers), and so on. There are many areas of application.
But when this technology comes into use at the state level, I mean State Tax Inspectorate (STI), Social Insurance Inspectorate, Registry center and so on, then the management of business processes will change, one of which is accounting.
You come to the store and buy stationery supplies for your company. The cash register of the store is connected to the STI blockchain system, which records the transaction, it is the purchase of your goods and the sale of the seller’s goods.
An accounting company (like Virtualus buhalteris), which provides you accounting services is connected to the STI blockchain network. After the transaction, the data is received by STI, accounting services company and your company’s ERP system as it is also connected to this STI blockchain network.
You will not need to print a cashier's check, invoice and hand them over to an accountant. The accountant will not need to enter them into his accounting system, as the data will be available from the STI blockchain, where the transaction is recorded.
This saves time, eliminates the possibility of errors and, most importantly, reduces the cost of accounting services for you.
Blockchain is like a huge, highly secure, database that stores all transactions. All tax reports and other documents will be submitted at the click of a button, as all data will already exist in the blockchain.
Many of you will say that the state will see everything and that way it will collect more taxes. Yes, I agree with that, but the talk is not about that. Whether we like it or not, progress will not stop. We can only adapt by adapting to it and use it to achieve our goals.
In the next post, I will share my thoughts on how artificial intelligence affects accounting.
In the meantime, what do you think about how block chains can affect your business?