ATSIKELI IR VARAI, branding, fashion business, shoes, momlife
Vilnius, Lithuania

During my Applied Mathematics studies at Vilnius University, I've volunteered as a costume designer for the faculty's yearly event - MIDI Roko Opera - for straight four years. That must've meant something. Nevertheless, after graduation I've gone to work at a prestigious media research agency for almost 2 years. As time passed, I've realized that my heart wasn't in it, so I've left. Determined to found that fashion brand that I myself wanted to be dressed by. Long story short, that's how ATSIKELI IR VARAI appeared in the landscape and my story as a Jill of all trades started.
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