Augustinas PauksteCo-Founder and Partner of &studio, Graphic Designer, Branding ExpertSome time ago
Learning from the history
For modern brands, I would suggest learning from history, often not following trends. Frequently changing marketing strategies and the desire to mature lead to mistakes - most of the brands now are super green, world-changing saints, and the next day boom - they are mixed up in scandals. A great deal of strength and authenticity comes from integrity with small surprises. Not the other way around.
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Imagine those who saw live, must be breath taking!
Well Done to Entire team of #SpaceX and #NASA
The first of my 'small changes'
1. Try to wake up at 4 am
* Sleep by 10pm
* Drink 1-2 glasses of water before sleeping
* Wake up to answer nature's call
* Walk around the house for 10 minutes after the trip to the washroom
-> Key take aways:
It took me just 2 days to start waking up at 4am. Mostly because sleeping at 10pm was an issue those two days. The day I slept at 10pm, I woke up at 4am.
I set an alarm for 6am as a fallback and planned my day from that time onwards. I was not sure if waking up at 4am is a 'small change' as my usual wake up time was around 8 am.
But from my experience, it isn't that big of a challenge. Sleeping on time (by 10pm) is the challenge.
Walking around in the morning helped me get over the desire to go back to bed because it was still dark. My eyes adjusted to the dark and I realised I had a plan regarding my extra morning hours.
There are three tasks to do after waking up at 4am, and taking the walk
× Drink a glass of luke warm water (or two)
× Go to the loo
× Measure body weight
I have slept for around 6 hours, which isn't enough sleep. So it is time to sit comfortably, and meditate for around 2 hours.
Sleep is an unconscious meditation,
Meditation is a conscious sleep.
More on meditation later.