People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
From The Apple Marketing Philosophy
by Mike Markkula, 1977
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Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
If I had to name one global brand that undoubtedly excels in marketing and communications, that would be Burger King.
Their campaigns in different parts of the world never stop amazing me.
Here’s a new one from Burger King Israel.
During this period of the year the brand knew it would find its target audience at the beach.
Thus, this is a special towel to help BK fans to navigate physical distancing and enjoy the beach like Kings (with burgers of course).
Credit: Down the Field Agency