Audrius Janulis on MarketingTech, Marketing, Comedy | Startups @ GoogleSome time ago
Advertising is, and has always been, beautifully simple. Be bold and don’t be shy about bringing your unique brand to life by making people smile and laugh. From alien Smash martians to Russian-speaking meerkats, the most powerful creative has always been made of the stuff that doesn’t entirely make sense, and always will be. What was the last ad that made you smile? For me it was and ad for Waze https://www.youtube.com/watch?v=LMhskG7n1iE Full article: https://www.thedrum.com/opinion/2020/07/27/even-tough-times-consumers-want-ads-make-them-laugh-so-why-are-there-now-so-few
Even in tough times, consumers want ads that make them laugh – so why are there now so few?
www.thedrum.com
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Dominyka Venciūtė on MARKETINGPersonal Branding & LinkedIn Consultant | Marketer | EducatorSome time ago
Marketing vs. Advertising vs. Branding vs. Public Relations Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across. Author: Marty Neumeier, "The Brand Gap"
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Audrius Janulis on MarketingTech, Marketing, Comedy | Startups @ GoogleSome time ago
People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. From The Apple Marketing Philosophy by Mike Markkula, 1977
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