The button is too red.
This little story somehow stuck in my head and shaped a lot the way I try to communicate at work especially when delegating.
It happened early in my career when we were creating a website for a telco brand.
Brand manager of a telco brand said to the developer:
- This button is too red.
- Don’t tell me that. Tell me which color it suppose to be instead.
Stating what needs to be done instead of what is wrong is harder because you need to make the call, but that’s one way to make sure the problem is fixed.
More tips on business writing: https://hbr.org/2014/11/how-to-improve-your-business-writing
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Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
People DO judge a book by its cover.
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From The Apple Marketing Philosophy
by Mike Markkula, 1977