Audrius Janulis on MarketingTech, Marketing, Comedy | Startups @ Google
The button is too red.
This little story somehow stuck in my head and shaped a lot the way I try to communicate at work especially when delegating.
It happened early in my career when we were creating a website for a telco brand.
Brand manager of a telco brand said to the developer:
- This button is too red.
Developer responded:
- Don’t tell me that. Tell me which color it suppose to be instead.
Stating what needs to be done instead of what is wrong is harder because you need to make the call, but that’s one way to make sure the problem is fixed.
More tips on business writing: https://hbr.org/2014/11/how-to-improve-your-business-writing
10
No comments yet
Be the first to comment
B.a.b.y Farm Stock Market ResearchIndependent Investment Consultant
Analysing #miningstocks is not as hard as it may seem. Check out this tool to help you start #investing in precious metals (gold, silver, platinum) stocks.
https://youtu.be/cu8Bdicyei4
How to Analyse Gold & Silver Mining Stocks (SPREADSHEET!)
1
Dominyka Venciūtė on MARKETINGPersonal Branding & LinkedIn Consultant | Marketer | Educator
Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
10
Audrius Janulis on MarketingTech, Marketing, Comedy | Startups @ Google
People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
From The Apple Marketing Philosophy
by Mike Markkula, 1977
6
We use cookies to personalise content, provide social media features, and analyse our traffic. We value your privacy and only use the most necessary and analytical cookies. You can opt out at any time.