Marketing vs. Advertising vs. Branding vs. Public Relations
Even though are many sophisticated definitions to explain each of these concepts and the differences among them, here’s one of the best (and simplest!) comparisons I came across.
Author: Marty Neumeier, "The Brand Gap"
People DO judge a book by its cover.
We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
From The Apple Marketing Philosophy
by Mike Markkula, 1977