People always taught me to look at every situation from a different angle. I took this advice quite literally and started a photo project "Under-Cats", in which I took photos of cats from underneath. I did it all from my pure love for photography and creativity, but I did not mind it going viral as well. After "Under-Cats", more projects followed, and it all grew into the "Underlook" brand. Ironically, I remain allergic to cats.