As a venture capitalist, when I invest in a company I am investing and risking reputation, as important as the capital itself. Because there are so few investors relative to startups and funds have very few “shots at goal” to return money to their investors, the credibility aspects of an investment are very important. Check out this great article by Chris Harvey that provides more detail: https://lawofvc.substack.com/p/10-episode-the-stories-behind-cap
Pre-seed and seed fund investment should be all about the upside. Too often in the Baltic States we see investment terms that are structured for the investor to try to avoid losing their capital, but which restrict the company in the future from being able to get more investment in order to have a chance to earn the investor a 10x or 100x return. Early stage investing is all about backing winners, rather than salvaging capital from losers, so better to give the companies the freedom to grow later. Great post here from Point9 Capital about the important and unimportant points in a term sheet - At Change Ventures we agree with them entirely.
Tomorrow, European Innovation Council (EIC) is opening access to its €10B fund, of which €1B will be invested in EU-based startups in 2021.
To put this into perspective - "Sequoia Capital" has raised €10.3B in 10 years.
EIC can seed up to €2.5M to finish MVP, and up to €17.5M to scale it up.
It supports "patient capital" - investment can stretch up to 15(!) years.
They ask for a 5-page summary, slide deck, and a short video.
EIC will review all applications within 4 weeks and share evaluation results.
Who's up for the challenge?
Laurynas LovčisProduct Manager, Growth @ Omnisend | Ex-Finance guy, who switched to Software DevelopmentSome time ago
So I’m having my evening dopamine dosage of social networking today, nothing’s really new or interesting there (as always). However, I already know that Facebook’s attention economy is just a little bit too strong for me, so I’m pretty much just scrolling down through the feed and unconsciously wait until my phone’s notification will pop up to say that it is enough social n for today.
And then it happens. One particular ad on Facebook really stands out of the crowd. It’s Qoorio with their value proposition nicely tailored, stating:
“Find Venture Capital people @Qoorio to boost your startup idea”
Damn. You have to appreciate a personalized ad when you see one. I was just recently reading Redpoint and Sequoia news and thinking: “Hmm, there’s really no easy to talk to VC’s in an informal setting. No pitching, simply a discussion”
And then Qoorio delivers this ad. Great, tailored value prop, nice timing, and an okay channel.
Then I start thinking about my digital footprint on the web and how did this ad reach me. Was it mighty Facebook Pixel doing its job right or did Qoorio folks used some 3rd party stuff to deliver this tailored message to a very small segment?
Either way, kudos to Qoorio’s paid social team, they did their job perfectly. First ad is shown and it's such a hit for me! CAC must be pretty low if there are more examples like this :)
So I check out this app, connect the dots that it’s the same Human App that I saw like a year ago, and decide to give it a shot.
“Really excited about discovering humans and seeing what kind of people network they’ve already build! “ – I think.
No traffic information in SimilarWeb extension. “Hmm, probably the traffic is not that big, but it doesn’t mean anything. “
So I register and the first thing I see is the insights feed and my first product experience kicks in:
“Noo, please noo, not another LinkedIn with pseudo-motivational quotes from “Entrepreneurs” and Paulo Coelho-vibe sending pictures….”
Ahh, maybe I just overreacted a bit and hate LinkedIn too much with their platform which delivers great content, yet they hide it behind a wall LinkedIn Influencers, people celebrating their achievements & a “Today is my first/last day at *insert company here*….” Posts.
Anyhow, I scroll around a platform a bit more and I can feel it’s potential. Plus, how else could a user discover new interesting humans if not through content they are sharing?
Then I make a decision to give it a try. Feeling like I’m still quite far away from my “aha” moment with Qoorio, yet if you don’t engage with the product, there’s really no chance to grasp its value properly, right?
So, this was a bunch of my scattered thoughts from how I got “acquired” by Qoorio today.
If you found this story remotely interesting – check out my fresh profile. I’m excited to Discover interesting humans here, learn, and share knowledge. Just not sure how yet, lol.