The book Zero To One by Peter Thiel is a very daring way to start a business. His idea is that copying what others do is very easy, but that won’t change the world. If we want to really build the future, we have to create something unique, that will allow us to go from zero to one. We have to be brave and courageous and daring and to go against the tide. It is not a matter of fortune, though. We have to have a clear goal in mind and start from a small niche and to build it up until we create a monopoly that will allow us to gain enough earning to reinvest for the good of the whole society.
“The most counter-current thing not to go against the crowd but to think on your own.”
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The book Mindset by Carol S. Dweck categorises people in two groups based on their mindset: a rigid mindset or a growth one. The first one is possessed by people who have innate skills that more difficulty will be developed and bettered. The second one, on the other hand, is possessed by people who think that commitment, passion for learning and humility can make anyone reach their determined goals. Choosing the right mindset is crucial in relationships, athletic careers, business and drastically change the course of your life.
Unscripted by MJ DeMarco is one of the most thought provoking books I have read this year. The idea behind it is that the “Script” that most of us live according to, is a limit to our autonomy to grow and build a life that we love and to seek happiness. Involuntarily, family, friends, school make us follow a pre-decided path that blocks us into a mediocre existence. To create our own happiness and independence means to be the owner of our time, skills and future. Richness is built through owning what we work on.
A quote that will forever stay with me is “Men are not prisoners of fate but not prisoners of their own minds.” by Franklin D. Roosevelt
Going Viral by Brent Coker
If you are in the social media business, if you are in the marketing field or just in general interested in how your content can go viral this book can you give perspective on the topic.
There are multiple reasons that push us to share content in social media. If we are able to understand and manage them, we can use digital communication to make our photos, videos and information reach anyone anywhere. The idea at the root of our viral marketing strategies should be the awareness that the more we provoke emotions, appreciate and thrill the user, the higher the chances to see our content go around the world.
“Online content travels fast and valuable one can become viral very quickly if people have a reason to share it.”