One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.
Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
Why should you care about building a personal brand in the first place?
Let me share with you some insights I've gained after working with so many different customers in the field.
1️⃣ Everybody has a personal brand. You also do have it now. The only difference is that you (most probably) do not have a strategy of how to get the most of it and actually earn from your brand;
2️⃣ Personal branding based communication is the most powerful form of social communication. Why? Because 92% of users will by from a person rather than a company, product or service brand;
3️⃣ Building a personal brand gives so many side benefits: you are perceived as one of the top people in the market, you get invitations to speaking events, podcasts or even TV, you constantly get interesting cooperation offers and, what's most important, customers come to you, not vice versa.
🔜 Are YOU getting the most of your personal brand?
Thrilled to share that my first personal branding interview live series is with one of the most-known startup founders in Lithuania Justas Janauskas !
We’ll be discussing about one of the most growing sectors in the world - the knowledge industry and how to thrive in it using personal branding & Qoorio app.
See you on Wednesday? 📣