If people ask which city branding I like the most, one of the favourites for sure is Kuršių Nerija. History of this place and their visual language - from weather vanes to heraldics made from seafaring alphabets - makes this place unique. Maybe one day I can put my hands on expanding and making a proper visual identity for this unique place. For now, I can share my packaging design made for the Red Brick Brewery Workshop, which is fully inspired by Kuršių Nerija and weather vanes.
More about that:
Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.