Sesame Street is a great example of a company which combines business with a meaningful purpose and continuously adapts to changes in the market.
Although Sesame Street is a media company, they also have a meaningful educational mission: “help kids grow smarter, stronger and kinder”.
This resulted in Sesame Street introducing new characters, such as Julia who has autism or Zari the first female Afghan Muppet. It is amazing to see how the company is providing meaningful messages through fun programs.
My old time favorite character from Sesame Street is ELMO! I bring him along to business meetings to teach discipline.
👉 Check out my blog post to understand his role.
This weekend I was cleaning up my cupboards and look what I found - TomTom thingies. This made me wonder how is this company doing these days?
After a bit of research I understood that TomTom went through a very impressive digital transformation. They turned from a B2C company selling navigation devices to a B2B data-driven enterprise empowering the future of self-driving cars.
These days TomTom lives and breathes big data by collecting 19 trillion anonymous data points in total! This data is being used to solve mobility issues, manage traffic real-time and empower e-vehicles of the future.
Truly impressive and inspiring digital transformation by TomTom.
It is becoming more and more evident that business professionals need to collaborate better with IT colleagues and vice versa. There is simply no other way to drive successful digital transformations.
So mutual understanding of each other’s work is crucial here. While these days we have quite many online trainings and webinars on technology skills, business understanding for IT professionals is less covered, in my opinion.
When I get asked by technology gurus who want to better understand business, I always recommend this book - “Value Drivers” by Mark C. Scott. Even though it doesn’t read like an easy ‘novel’, it provides a great holistic view how to look at business from end2end perspective.
Any other book recommendations from others?
Digital transformation heat wave is high these days and it doesn’t seem to go away any time soon! But still so many of those digital initiatives start with huge enthusiasm, yet end up with disappointment.
So what can we learn to increase success rates of digital transformations in business organizations? This time I thought to take a look at LEAN thinking and see what inspiration we could take from there.
What are your lessons learnt from driving digital transformation?