It's an interesting read on HBR magazine about how Cobra's chairman CHRISTOFFER RUDQUIST turned an Indian beer into a global brand, which is currently exported to nearly every EU country, Japan, Canada and Australia.
The company survived a couple of crises and Mr. Rudquist shared his learnings what made them successfully expand to international markets:
- Vision which was never wavered - create the finest Indian beer sold everywhere.
- Creative flexibility - always willing to learn, adapt, grow and innovate.
- Integrity. "It's better to fail doing the right thing than to succeed doing the wrong one".
What are your favorite examples of local brands which successfully expanded in international markets?
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