Agne NainyteDigital Transformation | Process Excellence | Women EmpowermentSome time ago
What a great perspective on how to keep a healthy balance of using your strengths by Kayvan Kian from McK who recently published a book "What is Water?: How Young Leaders Can Thrive in an Uncertain World".
I liked the term used by Kayvan “Strenuous gifts”. It describes how people can get a burnout by using too much of their talents too often. Therefore it's important to stay alert and continuously reevaluate what gives us energy instead of what is the easiest to quantify.
What do you think about “Strenuous gifts”?
my Qoorio success story: group experience
While Qoorio is currently associated for knowledge sharing between two people, I found a case where I wanted to hack the system a bit and experiment how would knowledge sharing work with multiple people.
You see, while building our product once in a while we like to get out of our own juices and invite complete stranger to get some answers about user journey of buying new home. In this case the stranger was Danielius, charming and detail oriented Qoorio engineer. I just had to meet him because we share the same surname, we both code and wear glassses, and we have 100 Facebook friends in common, so I thought that we must be cousins or smth.
I also figured - he could also spice it up (no pun intented) our meeting by showing how to cook best burgers at home. So I reached out and asked if he could come over. He agreed and I went some grocery shopping to beef it up.
The results? First, the value of sharing knowledge was much higher, because he shared his authentic thoughts about questions we cared, and we could ALL interact and ask questions. That may also a be a problem - getting in front of group strangers might be humiliating, especially if you intravert. But I think Danielius held it well, right? :)
What went well? I think it was good decision to set up event in home environment, rather than in office, because it was more informal and allowed us more ways to engage and interact - in our case cook. Meeting new perspectives, learning new sills is something fun in general, and I believe the entire group enjoyed the experience and got inspired - wether its about burgers, or about real estate.
What I would do differently next time? First, I would add more structure. The more people, the more buzz and chaos, which you need to account for and add extra time. Second, I would also set up more context what is expected from us a group, and our guest upfront to reduce potential stress. We also had this fuzzy moment where it was not clear whether our official time was over or we should just continue hanging out.
And that was my group experience at Qoorio. What was your corkiest and the mos unique experience from Qoorio meetings?
I am one of many who saw almost the entire Livestream of SpaceX Demo 2 Launch. I must say when it took off, MAN! I felt it. Very inspiring Journey of Elon Musk. What an experience!!
Imagine those who saw live, must be breath taking!
Well Done to Entire team of #SpaceX and #NASA
Why did I join the Advertising industry?
Hmm, to most people when you mention the word "Advertising", you get two types of response. The older generation, such as your parents, your uncles and aunties would go "Oh, Advertising. What do you do actually?" They would rather you become a doctor, lawyer or engineer. Then there's the other group of people who go "Wow, that's so cool! You get to create cool advertisements. It must be fun!"
I was a part of the second group of people, in terms of my expectations when I was new to the industry. Only to realise, its not a business of creating something cool cause we can but its a business of solving problems. Solving real business problems. And majority of the times, problems my clients face does not require a cool ad as they are not mainly launching a new product like a new beer flavour / the new iPhone100 but rather how can we encourage parents to vaccinate their children against influenza.
I personally enjoy working on brands most people see as "boring" such as pharmaceutical and healthcare and banking because these guys sell you a service and knowledge of their products that actually benefit you and your loved ones but you would prefer not to hear from them unless and until you need them.
And that's the beauty of advertising to me. Making you see that some brands have a valuable POV that needs to reach its intended audience and I can help make their brand matter.