Who doesn't dream about working in a market place where competition is irrelevant?
Blue Ocean strategy model developed by W. Chan Kim & Renee Mauborgne focus exactly on this topic. Creating "blue oceans" which are uncontested markets where new customer demands are satisfied instead of focusing to beat the competition, called "red ocean".
So how can business leaders create those attractive "blue oceans"? In the book you can find the four actions framework which tells you what to do:
1. REDUCE. Which factors should be reduced well below the industry's standard?
2. CREATE. Which factors should be created that the industry has never offered?
3. RAISE. Which factors should be raised well above the industry's standard?
4. ELIMINATE. Which of the factors that the industry takes for granted should be eliminated?
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Well, Amdi Krogh who is currently leading Maersk North Europe Operations office would argue with you for a bit.
Why? Because in 2017 there were similar discussions within Amdi's leadership team, but today after the 3-year breakthrough plan is implemented and shown its impressive results, doubts are gone.
It is an immense pleasure to share with you a story written by Amdi on how Maersk North Europe Operations organization implemented their 3-year breakthrough business plan based on Hoshin Kanri principles.
As an initiator of this plan, I am extremely pleased to see the business results which would have not been possible without hard work of the whole North Europe Operations organization always supported by the dedicated management and leadership teams!
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While I like the concept of noting down your New Year's resolutions, too often I hear vaguely defined sentences, which I doubt help people to achieve more.
I believe that New Year's resolutions shouldn't be a long list of actions you want to do, but rather a few personal breakthroughs which will stretch you.
With my experience of using Hoshin Kanri model in business, I wrote a blog post on how to define meaningful New Year resolutions which I think could drive personal breakthroughs.