Lately, when being on the buying-side of business, I realized something of profound impact regarding Digital Marketing - many businesses, selling clothes, are now labeling their products in ways to spark specific interests, actively associating to our current era of self-help, plant-based nutrition and other fancy, popular facets to improving oneself. When set to purchase, there’s this underlying believe we’ll become better human beings from this one particular product. Marketing strategies put this to work in many ways, including labeling knits and sweaters’ colors which would otherwise, point-blank, be called ‘beige’, ‘oat’ or ‘oatmeal’. I’m positive this field has been researched upon extensively as of today, however, I’m just speaking from a place of curiosity. I want to learn more about mediapsychology, amongst other fields within Communication Sciences. I’m still a student, and thus I feel like it’s important to state the fact I don’t claim to know anything. I’m not an expert. What are your thoughts on this? How are you cultivating more awareness regarding marketing and its way to impact our day-to-day purchases?