One of the first things I understood or was forced to understand in my career was that Client always comes first.
I know it sounds like an outdated and worn out slogan, but I felt it the most, when tried working for a company, that was detached from its Clients by forming a wall of corporate nonsense or just imagining that the impeccable business model or solid market share is all that’s needed to generate profit.
Don’t take me too literally - I’m not saying that Client is always right. No. He just has to come first.
Even if decisions that you feel might not be instant margin gainers, but are what your Clients expect from your company, are often the way to go.
I’m not talking about lost negotiations or weakness of company representatives. I’m talking more of a decision - long or short term success.
Nothing new here. Only the surprise, that this is not as common sense as one might think.
I had a thought today about the word equality and how people places and things carry different qualities. There is no equality amongst qualities I thought. These qualities are distinctive just as smells and tastes are distinct.
The book Zero To One by Peter Thiel is a very daring way to start a business. His idea is that copying what others do is very easy, but that won’t change the world. If we want to really build the future, we have to create something unique, that will allow us to go from zero to one. We have to be brave and courageous and daring and to go against the tide. It is not a matter of fortune, though. We have to have a clear goal in mind and start from a small niche and to build it up until we create a monopoly that will allow us to gain enough earning to reinvest for the good of the whole society.
“The most counter-current thing not to go against the crowd but to think on your own.”