Minimal logo doesn’t mean only minimal style in visual part, but also in function. In these times to create such a big brand like Apple, Nike or Mastercard it’s near the edge of impossible. But by creating consistency in visual identity between the logo and its graphic language can make the logo symbol more recognisable without a wordmark. Funny fact, is that the first Shell logo was created in 1909 and it was used only as a shell symbol without a wordmark.
One of the main things about creating live and dynamic brand is consistency and connection between logo and graphic language. Following this process many things can appear: from recognasibility to avoiding big finances for advertising materials. Curious about more benefits? For example - one of my works, that was done with Imagine studio - visual identity for the largest in the Baltic region eyeglass lenses manufacturers.
What is reality?
In my humble point of view just an itty bitty accident. Whatever the universe may be we are just it expiriencing itself. The brain just processes our surroundings and that we call life. There are physical laws that have to be followed so if you`d simulate the big bang a million times the outcome would be always the same. Everything that is going to happen already happened. Time is just an illusion and a way for our brains to process everything.
I am scared and sad, yet i don`t know why.
I hope you guys are doing well.